Our Vision
and Mission

Star International nurtures a passion for excellence in all aspects of our business. We are driven by this passion to continuously bring to the market, superior quality products that are relevant and meeting the needs of respective market segments.

Vision

A Star In Every Home

We aspire to create a star-branded experience
for home around the world.

Because to us, Star is more than just a name,
It is a brand of excellence.

A universal seal of quality and trust.

A hallmark of exemplary design and enduring craftsmanship.

A lifestyle brand for every lifestyle.

A Star for every home.

Mission

Furnishing lives one home at a time

Through our core principles:
Diversity | Design | People

Diversity
We always ensure our comprehensive offerings meet the Star standard of quality and satisfy the demand of a diverse and evolving market.

Design
Design is a mindset. A culture we embrace. Our way of converging art and function to create one distinct Star experience. In short, it is not enough for our brands to look good, they must make life good as well.

People
The relationships we have built over the past three decades is what make us one of Singapore’s most trusted, and we hope to keep it that way. We commit to strengthening our bonds within and with our partners around the world.